Partners with outdoor advertising companies such as Lamar Advertising and ClearChannel Outdoor to pick up old vinyl billboards to be upcycled in their LA & Nashville facilities to sell online at Rareform.com. Billboards with bright colors and typography make the best products. And they have strict cutting requirements where no logos, food, faces, etc. are used. Once at the facility, patterns for wallets, backpacks and surfbags are cut to a patten size. The cut pieces are then handed to their sewers who meticulously craft the vinyls into unique bags.