Collection box in store. I:CO collects and sorts the materials - Rewear — clothing that can be worn again will be sold as second-hand clothes, Reuse — old clothes and textiles will be turned into other products, such as cleaning cloths, and Recycle — everything else is turned into textile fibres and used for things like insulation. Other H&M Group projects: Weekday’s Re-Made capsule denim collection is one recent example where the design team have an upcycling approach, altering the garments and making them on-trend once again. COS initiated a similar project, partnering up with The Renewal Workshop.